I have decided that I cannot afford Druk Air fares Delhi/Paro – not particularly when we are four of us flying. They are costing me US$ 340.00 per person – one way. It is way too expensive for me. I have decided to fly through Delhi to Bagdogra and from there by land to Bhutan. I will be asking your friend travel agent to rearrange the travel itinerary accordingly.
C U soon
A good friend is visiting Bhutan this month with his family of four. The recent changes in tourism policy is so unfriendly that I did not consider it courteous to handle the trip myself - thus I requested a tour operator friend to arrange the visit. It is best that my friend negotiates the trip cost with an unknown operator - I just don’t have the heart to start quoting the numbers.
But it turns out that I am not the only one losing business - apparently the Druk Air too is.
Fortunately, my friend did not cancel his trip to Bhutan on the grounds that the airfare was too high - he opted instead to take a more strenuous route to visit the country. Others in his place may have very well canceled the trip, entirely.
The question here is: Is it possible that this may now be a routine thing? Is it possible that many Bhutan-bound tour groups are now diverting air travel to airlines and routes not operated by the Druk Air? Is it possible that the Druk Air’s high airfare may be contributing to loss of revenue for the National Flag Carrier?
As I said, it is simply impossible for Druk Air to operate profitably as a commercial entity - not given their carrying capacity, not given the limited number of routes they serve, and definitely not given the disproportionate administrative cost they have to incur to keep the operation afloat. In any event, the creation of Druk Air was a statement of nationhood - not an enterprise of profit. The only way for them to make profit is by charging exorbitant fares - which, unfortunately, as we can see, results in loss of traffic.
So do some real math - learn from the Honkies - abandon the impossible and the narrow institutional interest. Instead, serve a national interest - be the National Carrier that you are - support the tourism business - a national interest initiative.
What Druk Air loses in profits can easily be recouped a thousand fold - in profits made elsewhere. The Druk Air's endeavors should be directed at minimizing losses - not towards making profits.